Rippel brand identity is a dynamic brand that focuses on presenting a clear, cohesive, and visually appealing identity. The brandbook provides a detailed overview of the essential components of the Rippel brand, including its logo, color palette, typography, and usage guidelines. This case study explores the key elements of the Rippel brandbook and how these contribute to a strong visual identity.
Primary Logomark
The Rippel logo serves as the primary visual representation of the brand. Its design emphasizes simplicity and clarity, ensuring its adaptability across different applications. The guidelines highlight the importance of consistency in logo usage to maintain brand recognition.
Logo Structure
The logo’s structure is carefully crafted to maintain balance and proportion, making it versatile for digital and print use. Whether used on products, marketing materials, or digital platforms, the logo retains its impact.
Color Variations
The Rippel logo’s adaptability is further enhanced with specific variations designed for different backgrounds and production methods. This ensures that the logo remains visible and impactful, whether used on light or dark backgrounds.
Rippel’s color palette consists of three core colors:
These colors form the foundation of the brand’s visual identity, ensuring consistency across all touchpoints.
The brand’s typography is built around the Mixa font, designed by Fontfabric. This typeface combines elements of Sans Serif with classical handwritten scripts, resulting in a unique and versatile aesthetic. The font’s slanted geometric shapes add a modern touch while maintaining readability.
Key features of the Mixa font:
To preserve the brand’s integrity, the guidelines outline strict rules for logo usage. This includes avoiding distortions, incorrect color applications, or overcrowding the logo with other elements. Adhering to these rules ensures that the brand identity remains professional and consistent.
Examples of Don’ts:
Examples of Do’s:
The Rippel brandbook demonstrates how the identity elements are applied across different mediums:
A well-defined brand identity like Rippel’s builds trust and recognition among its audience. By following these guidelines, Rippel ensures that its branding remains strong, adaptable, and memorable, regardless of the platform or medium.
The Rippel brandbook exemplifies how meticulous design and clear guidelines create a robust visual identity. From its striking logo to its vibrant color palette and versatile typography, Rippel sets a benchmark for modern branding. By maintaining consistency and adhering to the outlined guidelines, Rippel effectively communicates its values and personality to its audience.
